You are a communicator. You communicate your message face-to-face in a sales conversation, and you have several options about how you want to do this with your raving fans, and those who you want to turn into your raving fans.
But did you have any idea how much writing you’d have to do when you got into your business? Think about it. You need to write:
- content on your website,
- promotional pieces,
- outlining a group presentation
- you even need to know the best way to word your business card.
And if that wasn’t enough, to really connect with your audience, you need to produce an impactful newsletter or weekly blog.
You spend a lot of your time marketing your business, adding names and email addresses to your list, and the best way to stay connected with these hard-won contacts, is to provide them with content they can’t resist.
The past couple of weeks I’ve been helping clients on their content writing and business presentations and I thought this might help you, too. Here it is.
You connect with people by telling stories.
Early in my career, I left a job before they shut down the department or fired me. Interest rates were 14%. Unemployment was 8% and I didn’t have another job.
With the help of a friend, I got a straight commission job selling school jackets to kindergarten through eighth grade kids — try controlling that group and keeping their attention for 45 minutes!
The company had a sales system and I did okay using it. But it wasn’t until I dressed a four foot tall Wile Coyote in our best jacket, that I was really able to connect with the kids. (It seems that everyone wanted a “cooool schooool” jacket like Wile’s.)
In just under 2 years, I was the 3rd top-producing sales rep in the company with just under $1,000,000 in personal sales ($20 jacket at a time).
This didn’t happen because I was the world’s best salesperson. It happened because I was able to connect with my audience and moved them to take action. In this case, to take the order form home, have their parents fill it out, and then bring it back to school the next day.
Okay, so why share this story? Because it illustrates how to amp-up the way I communicated with my audience… what I did to make my presentation memorable, and how I built a bridge between my ideal client and me. And here’s the most important reason…because I could do, you can do it, too.
So the next time you communicate with your audience, make an impact by telling a personal story – what happened, how you triumphed over a difficult situation, and what you learned that helps your client connect with you. Here are some ideas:
- dealing with a common frustration—this one stand-up comedians use A LOT
- your mom or dad
- not getting something you wanted for Christmas or your birthday
- crazy things that might have happened at a family get-together
- stuff that happened at school
- being hired or fired from a job
- losing your first boyfriend/girlfriend
- your pets, or the loss of a pet
- your children
- debt or bankruptcy
- being taken advantage of
- loss of any kind
- overcoming alcoholism/addiction
- something embarrassing happening
- your insecurities, flaws, or strange quirks
Hope that helps and don’t forget to comment below with feedback.