Two weeks ago I attended an event of about 280 business owners — great speakers, excellent content, and the best part were the personal connections I made with like-minded people. When I was flying home I met someone who attended the same event but hadn’t connected with. We were talking about our businesses and the products and services we offer and she asked me a question:
How Do You Know What Your Clients Really Want – What Will Sell?
My answer? Research. Try this:
- Get into their heads. If you were your Ideal Client and Googled for services that would solve THE big problem they’re having and eliminated a pain point for them, what would they type in the search box? Ask several questions this way and then see what pops up.
- Contact your happy clients and find out what they found to be the most valuable part of the service they paid you for. This information may surprise you and give you an idea of what you might create and an offer that currently isn’t on your product or service menu.
- If you have a business Facebook page start posting questions that will get your fans commenting and telling you what they want.
Fast forward to this week. I’ve been following a brilliant marketer name Jeff Walker – who built a multimillion dollar business using this same tactic:
Ask them what they want…then give it to them.
Because his business is online, I thought I’d share what he did to get your creative marketing juices flowing. It’s a little twist on what I share above, but the same idea.
He started with a list of his friends and family and created a webinar and membership program. Every week for 6 weeks, Jeff hosted a group call where his members could call in, learn something and then ask questions.
During each 1-hour call, he did 30 minutes of teaching on wise investing (his specialty) and then he opened the phone lines for the second 30 minutes. During the second half of the call rather than doing a question and answer segment, he asked his listeners what else did they wanted to know that would help them invest wisely and have better results. What information did they need or was was missing that would really help them?
BAM – the answers he provided became his next big product – all because he gave his customers what they wanted and were asking for.
Bottom line? To grow your business faster and create a more sustainable income, create something valuable that your clients really WANT built around their feedback.
Once you do this, tell me what you discovered (because “inquiring minds want to know”;-). I can’t wait to see what you find out!