In the past month I attended a Master Mind in Raleigh, have attended five networking events, a Woman’s Roundtable and spent the rest of the time on the phone following up with everybody.
Until Monday, I couldn’t see my desk top through all the business cards and notes I’d taken with everyone I spoke to. Why do I tell you this?
You know the best way to get your message out is by talking to a group, right? But how do you get in front of the right group to share your genius?
By getting out and talking to people face-to-face; to find out whose group(s) would benefit most from your message – your mission, that’s how.
And, believe me, I need to do this as much as the next guy to grow a profitable business with sustainable revenue. So it occurred to me that you might like some tips on making the most of your face-to-face marketing time. After all if you have to take a shower, fix your hair and find something decent to wear, you want to make sure it’s worth your time, right?
Here are some things to think about that will help you make the most of these opportunities so you collect handfuls of the right leads that turn into business for you.
What do you want to accomplish?
Best Events To Attend?
What impression do you want to leave with people?
How will you follow up?
- The Plan—have a well-defined plan of what you want to do, what you want prospects to get from their experience, and how you will deliver. A good plan underpins everything.
- Pick the right opportunities—the right show or event will make all the difference. Start by asking your current customers what shows or events they go to and why.
- Have a great presence—the right trade show booth or graphics help prospects understand who you are, what you do and why they should care. A great presence also includes having the right people work the event.
- Follow up and evaluate—manage and measure your results. A good CRM system (Customer Relationship Manager) is essential. A plan for fast follow-up on leads and inquiries is vital.
- Have a good partner—a good plan poorly executed is no plan at all. Find a good partner that can help with all the thousand little details that Face-to-Face Marketing presents. It could be a Virtual Assistant or a high school or college intern that manages your database. Have them do tasks you don’t like to do and then spend you’re time creating and building relationships that make you money.