My mom wasn’t big on housework, so to make it go faster she’d crank up the tunes on the old record player while I danced around the living room. So at age three, she she enrolled me into The Stevens Dance Studio where I danced for another 12 years.
But when I got to college Speech Class, like the rest of the kids, I was scared to death to get up in front of my peers and “Give a Speech”.
What’s the difference? When I was dancing, I had the training, knew what to do and I was comfortable performing in front of an auditorium of people I didn’t know. In speech class, I was assigned to speak about some random topic my professor had on the syllabus.
So let me ask you something. When you go to a party where you don’t know anyone, if someone asks you what you do, are you scared to death to tell them or do you have trouble shutting up? I’ll bet it’s the later.
Fun Fact: On “The Top Ten Things People Fear The Most” list … public speaking is always higher on the Fear Scale than Death!
If you’re afraid to speak to a group and you’re looking for the fastest, easiest and cheapest way to market your business and create a sustainable revenue stream, you need to get over yourself. Period. How?
It’s all about a shift in your mindset and starting small.
When someone opens a new store, what do they usually do? Throw a party, right?
When I start working with a client, they throw three to four “Launch Parties” to introduce their personal and professional fans to their business. It usually takes place in an intimate setting like a living room or small meeting room at a public library or community center. And the talk is designed to inform, entertain and move the audience to actually do something (i.e. to buy something, set-up appointment for a paid or complimentary consultation, or as an invitation to a 1/2Day Workshop).
What does this have to do with you? When you deliver a well-designed, edu-taining talk in this intimate venue where the audience is 10 or under, you’re sharing your passion with people that already know, like, and trust you. Plus they want to support their friend or colleague and create a local buzz about what you do.
What now? Have you ever thought of throwing a party that will change the course of your business? Maybe it’s time! If not, then share why not in the comments below.