You wake up every day at the same time on the dot.
You get the kids up, feed and get them off to school — or go for a quick workout.
You’re ready to start your day and before you get in the second sip of coffee…it begins.
All at once, your phone, tablet AND computer begin binging, bonging, and bombarding you with incoming alerts. It’s not even 8:30.
You start scanning and when you see that someone is promoting something, your email filter kicks in. When the filter engages your brain it connects to your “delete finger” and almost without thinking you press delete…delete…delete and delete some more.
Secret #1: DO NOT to Send Promotional Email Before 11:30am or After 3:30pm Eastern Time
In the info marketing industry this is called “purging” and it happens between the time you wake up and 11:30am Eastern time. It starts again after 3:30 pm Eastern.
So what happens when you have your new product announcement ready to go out during The purge?
Can you say…Delete.
And all that time you spent researching, writing and providing excellent content to your tribe goes out the window. What’s the next reason someone pushes delete?
Lets’ all say this together, “The Subject Line.”
Secret #2: Use the Problem/Solution Subject Line Formula
If you actually want someone to open and read what you send them, here are some guidelines that go beyond the ubiquitous “How To” headlines and get the job done. Each headline identifies a problem and entices the reader into opening the email to look for the solution. So next time, try one of these.
1. The curiosity headline: This type of headlines challenges readers to open the email to see what they’re missing. What Everyone Ought To know About _________
Example: What Everyone Ought To Know About Ingrown Toenails So You Can Walk In 5-Inch Heels Without Pain
2. The “Have your cake and eat it, too” headline: Now You Can (have what you want) and (when/how you want it)
Example: Now You Can Work Less and Make Six-Figures With Your Bee-Keeping Business
3. The “Who Else Wants (fill in the blank)” headline: This strategy tells the readers what they want so they’ll click open your email to find how to get it.
Example: Who Else Wants To Look 10 Years Younger and 20 Pounds Thinner Without Exercise or Dieting?
4. The Insiders Secret Headline: When you share your “secrets” and translate it into a benefit for the reader. It works.
Example: Top Culinary Secrets of Creating 14 Great Family Meals With Carrots for Under $3 A Serving
5. The “Reader Wants A Remedy” headline: This headline addresses a painful problem and the desire to find a solution.
Example: The Top Way To Get Rid of Your Boyfriend’s Mullet Hairstyle So No One Can EVER See It Again
Good stuff, right? So print this out, refer to it every time you send out an email and then let me know what happens. I bet your open rate improves. I’d love to see what you come up with, so please share them with me and the other readers by commenting below.