Then last Monday, reality hit. Back on track, I started making To Do Lists, finalizing my first- quarter teaching calendar; updating production schedules and marketing plans for upcoming projects … you know the drill.
What about you. Have you been doing the mad dash to make up for lost time during the holidays? If so, STOP… pause… and read on.
On Tuesday, I had an overdue you-better-go-and-have-your-roots-done hair appointment. This interruption forced me to change focus for a couple of hours and I started re-reading The One Thing – The Surprisingly Simple Truth Behind EXTRAORDINARY Results by Gary Keller with Jay Papasan.
You may know Gary Keller as the co-founder and chairman of the board who built Keller Williams Reality International from a single office in Austin, Texas. Jay Papasan is the executive director and vice president of publishing at Keller Williams Reality and co-author with Gary Keller of the popular Millionaire Real Estate book series. Bottom line? These guys know how successful businesses work – and how others fail.
This is scrawled across the first two pages of the book…
“If you chase two rabbits…you will not catch either one.” — Russian Proverb
If you’ve jumped right back on that multitasking, stress-creating, business planning hamster wheel you’ve been on for the past few years…it’s time to get OFF… right now…TODAY. (And if you haven’t read this book already, get one here.)
So what is the ONE THING? It’s the ONE THING that your business is all about. The ONE THING that when focused on (and ignoring everything else) generates the revenue — for Starbucks it’s coffee; for KFC it’s Chicken, for Apple it’s intuitively designed hand-held devices.
If you’re thinking, “I’m just a one person, there’s so much to do and I’m the only one to do it…” don’t panic — think small and answer this one BIG question:
What is the ONE THING you can do this week (this month, this year) that by doing it, will make everything else you do easier?
Keller and Papasan say it this way, “ ‘Going small’ is ignoring all the things you could do and doing what you should do. It’s recognizing that not all things matter equally and finding the things that matter most. It’s a tighter way to connect what you do with what you want. It’s realizing that extraordinary results are directly determined by how narrow you can make your focus.”
How has this helped me? A client wanted to know if I could help her choose wall color for her daughters’ rooms this week. My initial reaction was to see if I could “work her in”. I knew it would take me away from my ONE THING for 3-4 hours. So I put it through my ONE THING filter:
“Will (in this case, the color consultation) I am doing today, (this hour, this minute) help me accomplish my ONE THING?”
I didn’t, so I found another person who could help her. My client was happy; I referred business to a trusted colleague, and was off the hook.
Here’s how to make this ONE THING focus work for you. Once you identify your ONE THING, write it down. Post it on your computer. Put everything else you do or plan to do this year through the ONE THING filter. And then watch your business flourish as you focus on your ONE THING.
I’d love to read about your ONE THING, so post it in the Comments below. This IS life-changing. I can’t wait to see what happens in your business journey this year.