How did it go? Have you figured it out? Do you feel good about it? Does it still need a little work? If it’s done – great!
If you’re still working on it, remember that you are your own Unique Selling Proposition. So if you’re having trouble getting your head around “ye’ole” marketing jargon, think of your USP this way.
YOU Are The Product Your USP
Is your Brand Identity (Brand ID)
Your Brand ID is how you are known by … well … the world! Yeah it’s a big deal and you are the one who gets to decide what it is.
A little scary, yes, but if your potential clients know:
- what you can do for them immediately…
- you get them started with your program faster,
- they see your brilliance instantly,
- so they can refer you to their friends sooner,
- … so you get more clients quickly!
See how powerful this is?
So whether you’ve finished your Brand ID and want to check to make sure it makes sense, or you need some extra help, let’s review.
Who Are You and What Do You Offer
The Domino’s USP: “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.” – Dominos Pizza
- Fresh – a benefit
- Hot – a benefit
- Pizza – the deliverable
- Delivered to your door – another benefit – convenience
- In 30 minutes or less – a SPECIFIC promise.
- Or it’s free – a guarantee
Your Brand ID is NOT your job title. It is a simple statement that says who you serve (your target market) and the single biggest result you provide.
Here’s what I say: I teach business owners how to get new clients quickly by selling to a group. Guaranteed.
So much more better than, “I am a business coach or mentor (what does that really mean to them anyway?)
What’s In It For Them
After you can say your Brand ID in your sleep, next is the “What’s In It For Them” benefit. This gets and keeps the conversation going.
Here’s how to figure it out. It’s just two questions:
- What is it that keeps them up at night?
- What do you offer that eases that pain and solves their Big Hairy Problem.
Here’s what I say: Once they use this sales system, they experience less rejection by talking to people that are already pre-sold and want what they offer.
Your “secret sauce” gets them into a meaningful conversation because (as it should be) It’s All About Them.
Their obvious next question? “Really… how do you do that?” and you’re invited to offer your help to those who really want it. Done. And done.
I’d love to see your Brand ID, so don’t forget to share it below!